We’re looking for a highly motivated Lead Generation Specialist to identify and qualify prospects for our training programs and digital services. You’ll play a critical role in the early stages of the sales funnel, using tools and outreach strategies to feed high-quality leads to our business development team.

Key Responsibilities:

• Research and identify potential clients across EdTech, institutions, and businesses needing IT services.
• Generate leads via LinkedIn, email outreach, cold calling, online directories, and social media.
• Use lead generation tools (e.g., Apollo, ZoomInfo, Hunter.io, LinkedIn Sales Navigator).
• Build and maintain lead lists in CRM tools like HubSpot or Zoho.
• Qualify leads based on predefined criteria and hand them off to sales executives.
• Monitor response rates, track performance metrics, and optimize outreach processes.
• Collaborate with marketing to align campaigns with lead generation goals.

Skills & Qualifications:

• Bachelor’s degree in Business, Marketing, IT, or a related field.
• 0–2 years of experience in lead generation, sales support, or similar roles.
• Excellent research, communication, and outreach skills.
• Knowledge of CRM systems and email automation tools is a plus.
• Familiarity with the EdTech or IT service landscape is a bonus.
• Strong attention to detail and data management skills.

Preferred (Not Mandatory):

• Experience with cold emailing.
• Exposure to lead generation for online training programs or B2B SaaS/digital agencies.